# Commercial video brief

Original working template by the Martius team. Reviewed October 9, 2026.
You may use and adapt this document for your production work.
Use this worksheet to brief a business video in Martius. Keep approved product facts separate from the creative direction, review the first draft, then export the approved version and confirm its destination before publishing.

One document for the audience, approved product information, creative direction and next step. Use it for a new ad, launch film or service story.

## Project reference

- Project and version:
- Owner and reviewer:
- Intended audience and placement:
- Review date:

## Audience and decision

Name a particular viewer, the situation that makes the product relevant and the single action the film should support.

Your approved information:

- Statement or decision:
- Source or reference:
- Reviewer:
- Unresolved question:

## Product facts and sources

Write the approved name, benefit, specifications and availability. Put a source and reviewer beside each claim; leave uncertain facts out of the final message.

Your approved information:

- Statement or decision:
- Source or reference:
- Reviewer:
- Unresolved question:

## Offer and destination

Record the full offer, eligibility, dates and landing page. Keep these details separate from the mood, story and shot choices.

Your approved information:

- Statement or decision:
- Source or reference:
- Reviewer:
- Unresolved question:

## Creative direction

Describe an observable opening, visual treatment, rhythm and sound. State which references guide the treatment and which real product views must stay faithful.

Your approved information:

- Statement or decision:
- Source or reference:
- Reviewer:
- Unresolved question:

## Assets and permissions

List the photos, recordings, brand material and voice assets you can use. Identify what each proves and how it may be included.

Your approved information:

- Statement or decision:
- Source or reference:
- Reviewer:
- Unresolved question:

## Delivery and approval

Name the intended placement, required deliverables and reviewers. Select the corresponding Martius delivery profile and confirm the destination’s current placement specifications.

Your approved information:

- Statement or decision:
- Source or reference:
- Reviewer:
- Unresolved question:

## Worked example — replace before production

Fictional planning example — Luma launch
Audience: people choosing a reusable bottle for a day outdoors.
Decision: explore the launch collection.
Approved facts: Luma is the demonstration brand; the ivory body and dark forest-green cap are the chosen design reference. No capacity, insulation or sustainability claim is supplied.
Creative: move from a wide morning landscape to a close product reveal; use restrained titles and a warm original score.
Assets: three generated product photographs and licensed outdoor footage; this is an authored studio treatment.
Keep reviewable: the product silhouette, cap colour, brand spelling and the closing invitation.

## Next review

- Actual delivered file or reference:
- Checks completed:
- Decision and scope:
- Approver and date:
- Next owner:

Read the related guide: https://martius.ai/guides/product-ad-brief/
Read the workflow documentation: https://martius.ai/docs/product-and-creative-control/