Begin the next film with what your team knows
Martius keeps approved product information, brand files, preferred wording, pronunciation and reviewed creative decisions in reusable local context. Select the relevant reference when you begin an ad, launch, sales demo or explainer.
The new task still has its own audience, purpose and destination. Brand context supplies the facts and decisions worth carrying forward while the brief determines the new story.
Keep scope and approval beside the information
A useful record names the product, source version, applicable market, approval and validity period. A campaign exception or regional offer must stay scoped rather than turning into a rule for every future video.
Current logos, product images, recordings and brand references remain local with identifiable sources. Inspect, replace or withdraw a reference when its meaning or permission changes.
- Approved product facts and source versions
- Current brand assets and permitted uses
- Preferred terms, pronunciation and restricted expressions
- Enduring preferences, campaign exceptions and expiry dates
Reuse deliberately and correct outdated decisions
Choose the context that belongs in the next project and review the parts that have changed. Old prices, expired dates and previous product versions are questions to resolve before they enter a new script.
Review decisions can be added to the reference with their scope and reason. They remain editable; a previous conversation is not automatically treated as current truth, and context reuse does not imply training a model on private files.
Carry context into versions and delivery
Reuse the appropriate wording and presenter references for channel and supported language versions. Check terminology, qualifications, captions and layout independently for each output.
Keep the reference version and review decisions with the project, its export and publication history. A later film can begin from the work your team approved and still make a different creative choice.
