Product facts and creative choices have different jobs
Martius separates approved business information from the creative direction of a video. Names, prices, specifications, dates and source assets remain identifiable in the project; the setting, camera treatment, pacing and sound can be directed around them.
Start with a product or campaign brief and approve the facts extracted from your local materials. Model suggestions remain candidates until you accept them. A creative scene can make the product memorable, but it does not establish a claim or replace the actual product evidence.
Keep the source behind the statement
Attach the source, product version, market and approval scope to important wording. A price may belong to one offer; a feature description may apply to one release. These distinctions travel with the information used in the video.
Inspect where an approved statement appears in visible text, narration, captions and channel variants. Missing or uncertain evidence remains a question to resolve rather than a confident line in the finished script.
- Product names, feature wording and specifications
- Prices, dates, eligibility and offer conditions
- Real product imagery and current interface recordings
- Source version, applicable scope and reviewer decision
Direct the scene in ordinary language
Ask to show the product earlier, quieten the opening, change the scene or give the explanation more time. The Agent revises the editable sequence while the approved product information stays available for inspection.
Creative changes can alter the space or time available for facts. Review the actual text, narration and product view after the change, especially when a qualification or technical detail needs to remain easy to read.
Compare changes before approving the next version
For a factual change, state the old value, approved replacement and scope. Martius identifies related passages and creates a new version with an impact summary and comparison against the approved parent.
Give preservation instructions a concrete reference: the opening sequence, a particular product shot or approved narration. Compare the resulting film rather than assuming that a completed instruction proves every surrounding detail is identical.
Use the same facts for distinct commercial tasks
Reuse the relevant approved source for an ad, a launch, a sales demo or an explainer, with a separate brief for each audience and purpose. The project keeps the business information connected without forcing every film into the same story.
The related studio films are authored visual references with their own production provenance. They show possible creative directions rather than recordings of these control operations.
