From the Martius team
Practical Guides for Business Videos
Practical guides to preparing product material, writing a video brief, reviewing creative work and updating business information.
Ads
How to Write a Product Video Ad Brief
Plan a product video ad in Martius: audience, verified benefit, offer, real assets, creative direction and an explicit review before delivery.
Marketing
How to Plan a Product Launch Video
Build a product launch story in Martius around a customer context, a meaningful change, real product material and a clear launch invitation.
Sales & explainers
How to Write a Software Demo Video Script
Write a software demo video script with visible actions, accurate interface wording, real desktop capture and a reviewable product result.
Video updates
How to Update an Offer in a Video
Update a video offer in Martius by mapping the affected titles, narration, captions and scenes, then reviewing and delivering the next version.
Production review
How to Review a Commercial Video Before Publishing
Use a practical commercial video review for facts, story, sound, captions, export quality and destination approval in Martius.
AI Video Agent
What Is an AI Video Agent for Business?
Understand how an AI Video Agent turns a business brief and real materials into a reviewable video project, revisions and a destination-specific delivery.
Product demos
How to Keep Product Demo Videos Current
Update a product demo when a feature, interface or sales message changes: map the impact, recapture the affected workflow and review the next delivery.
Avatar presenters
How to Combine an Avatar with Real Product Footage
Use an AI avatar presenter to explain a product while real footage carries the evidence. Plan source, voice, layout, script changes and final review.
Learning delivery
What a SCORM Video Package Needs
Package a reviewed video as a SCORM course in Martius, define completion and resume behavior, and verify the exported lesson in its target LMS.
Learning delivery
SCORM, xAPI and cmi5: Different Jobs
Choose the right delivery for video learning: SCORM course packages, xAPI events in an LRS, or cmi5 LMS launch and session rules.
Useful before you open an editor.
These guides focus on the decisions behind a commercial video: the audience, the source material, the message and the checks that make a result ready to share. Use them to direct an Agent task, keep product information reviewable and prepare the actual delivery. Specific Martius operations are covered in the documentation.
For Martius operations and support boundaries, read the documentation and the product workflow.
Meet Martius
Your next product video starts here.
Bring one product, one message, and the assets you already have.