AI product and process explainers

Create Product and Process Explainers with AI

Create product and process explainer videos with AI. Combine real materials, visual explanations and narration, then review facts and refine the scenes.

Who it is for

Product, service and marketing teams explaining a mechanism, process or difficult customer question.

Build the video from your actual material, direct the creative treatment and review the facts before you export or publish.

Explainers — illustrative creative direction

Start with the real thing

Bring the material that makes it yours.

Your product and business information are the source of truth. Creative treatment should help communicate them.

  • The question the viewer needs answered and their assumed knowledge
  • A reviewed source document, definitions and necessary exceptions
  • Real product footage, screens or diagrams with identified sources
  • A clear takeaway, brand direction and any pronunciation guidance

A useful working brief

Create, refine and deliver the video.

A connected Agent workflow, with the source material and review at each stage.

  1. Give the Agent the question and sources

    Start with reviewed product or process material, then describe the audience and takeaway. Martius turns the answer into a script and scene sequence while keeping the source behind factual statements available.

  2. Make the relationships visible

    Combine actual product footage and screens with diagrams or creative scenes where they help explain an invisible relationship. Keep observation, illustration and simulation clearly distinguishable.

  3. Direct narration and presentation

    Adjust pacing, terms, labels and the level of detail. Add a presenter when a spoken guide helps, or leave the full frame to the process. Inspect how each scene supports the line being explained.

  4. Update meaning across the project

    Change a definition, process step or product feature and review the affected narration, captions and visuals. Compare with the approved parent and ask a subject specialist to check the revised explanation.

  5. Deliver the explanation in context

    Export the film with captions, transcript and cover, or approve a supported publishing destination such as a product or help-content handoff. Retain the sources and delivery version for the next update.

What to direct

Decide what should change.

  • Definitions, sequence and reviewed source facts
  • The choice between real footage, diagrams and illustrative scenes
  • Narration, presenter layout, annotations and pacing
  • Revision comparison and the explanation’s final destination

What to verify

Keep the boundaries visible.

  • Generated visuals and simplified models need subject-matter review. They are not experimental evidence or verification of a technical claim.
  • A product or process explainer is different from a buyer demo: the explanation’s mechanism is its main task.
  • Publishing a video and page material does not guarantee search indexing, rankings or AI citation.

Match the delivery settings to your destination. Review the exported film, caption files and publication details before approving a transfer.

Creative directions

A little inspiration for the brief.

Studio concepts with clear provenance.

One container. Several handoffs.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

One container. Several handoffs.

A container journey explains vessel, lifting, and onward movement using real port footage and an original cargo-transfer animation.

Martius studio · Authored showcase

A task becomes a trajectory.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

A task becomes a trajectory.

A robotics explainer follows an original articulated arm from pickup to placement and distinguishes that transfer from a separate CNC machining task.

Martius studio · Authored showcase

The tool leaves a shape.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

The tool leaves a shape.

A turning explainer links a real cutting edge to an original moving profile and a second real machining detail.

Martius studio · Authored showcase

Light. Surface. Decision.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

Light. Surface. Decision.

A machine-vision concept separates the surface, an illustrative moving scan, and the human review context.

Martius studio · Authored showcase

From moving air to connection.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

From moving air to connection.

A wind-power explanation connects real rotor motion to an original mechanical-to-electrical relationship and an original electrical-system diagram.

Martius studio · Authored showcase

A component has an address.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

A component has an address.

An electronics explainer makes footprint and orientation visible with an original component animation and real bench footage.

Martius studio · Authored showcase

A flow has several stages.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

A flow has several stages.

A water-process concept links visible liquid movement to an original staged separation diagram and sample handling.

Martius studio · Authored showcase

Material becomes geometry.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

Material becomes geometry.

A metalworking explainer contrasts real material removal with an original forming animation that changes a flat strip into a curve.

Martius studio · Authored showcase

Convey. Fill. Seal.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
24 secondsThe brief

Explainers

Convey. Fill. Seal.

A packaging explainer follows an original moving line from transport to filling and sealing, framed by real packing-machine footage.

Martius studio · Authored showcase

From light to living.Videos play silently when visible. Tap the film or press Space while it is focused to pause or resume. Sound starts only when you enable it.
30 secondsThe brief

Explainers

From light to living.

Real solar footage opens into a moving explanation of photovoltaic DC, an inverter, and the AC path to a home.

Martius studio · Authored showcase

Prepare for publication

Give the explanation a useful home.

Product pages, help-content handoffs and selected video hosts

Deliver the film and supporting page materials together. A searchable watch page still needs a crawlable host, visible context and matching metadata; publishing does not guarantee indexing or AI citation.

Explore Publish

Read the publishing and learning delivery requirements

What the handoff needs

  • A clear question, reviewed sources and readable labels
  • Captions, a full transcript and a meaningful cover
  • Contextual page copy and a relevant next step
  • Version ownership and review of the processed destination result

Review the selected version, destination account, visibility and delivery settings before publishing.

Questions, answered

Creating explainers videos with Martius

How does the AI explainer video workflow work?

Add reviewed source material, describe the audience’s question and choose a takeaway. Martius creates an editable script and visual sequence using real materials, diagrams, creative scenes and narration. Direct changes, verify the meaning and export or publish the approved version.

Can I explain an industrial or technical process?

Yes. Use approved technical documents, real process footage and identified diagrams. Keep units, labels, sequence and simplifications explicit, and have a qualified subject specialist approve the final explanation.

Do I need real footage for every scene?

No. A visual model can explain a relationship that a camera cannot show. Keep that model identifiable as an illustration or simulation, and use real footage wherever the actual product behavior matters.

Can I revise an explainer without losing the approved structure?

Yes. Identify the changed fact or section and the approved content to keep. Martius creates a revision with an impact summary and parent comparison so you can check the new explanation and any timing changes.

Who should approve a technical explainer?

A subject specialist should verify the meaning, and someone close to the audience should check comprehension. Martius supports source-linked review, but a generated answer or completed render is not professional approval.

Meet Martius

Give your next explainers video a clear direction.

Bring one product, one message, and the assets you already have.