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Storyboard workflows

Worked Storyboards for Business Videos

Six worked storyboard plans for product ads, launches, sales demos, explainers, visual lessons and training videos.

By Martius teamReviewed

Give every scene a job.

A storyboard connects the visual, the words and the question the viewer needs answered. The plans below use the authored studio films as concrete reference points. They are practical production outlines; they are not recordings of Martius making or revising those films.

Choose the task first. A product ad asks for a focused response, a sales film supports a buyer’s judgment, an explainer teaches a relationship and training helps someone repeat a procedure. The same assets can support more than one task, but the sequence and approval should follow its actual purpose.

Ads · Worked storyboard

Move from attention to a product decision.

A coffee campaign planning example. The sensory opening earns attention, the actual drink becomes the subject and the closing gives one invitation.

Watch the reference film
Audience: Someone choosing their next coffee stopQuestion: Why should this product matter to me now?
Ads: a planning outline connecting picture, words and review.
Story beatWhat to showWhat to sayWhat to check
OpeningA close view of beans and the first extraction; use cleared footage of the product or its actual preparation.Start with a short line that fits the campaign mood.Attention comes from the relevant product, not an unrelated stock scene.
ProductThe pour completes and the finished cup is visible.Name the product or experience without inventing a claim.The brand, product and preparation remain coherent through the edit.
InvitationHold the product and closing title long enough to read.One approved invitation; include an offer only after its full terms are confirmed.Title, spoken offer, captions and destination agree.
A creative change to try“Make the opening more energetic, keep the product and closing invitation.” Change the first sequence and pacing; compare the final product identity and offer with the approved reference.
When the information changesIf a seasonal date or offer changes, find its text, voice, caption and destination occurrences before making the next version.

Explore ads tasks · Read the related production guide · Use a planning template

Marketing · Worked storyboard

Build the world, then reveal the product.

An outdoor bottle launch planning example. Place a specific product inside a consistent story rather than adding a logo to a collection of attractive shots.

Watch the reference film
Audience: A person discovering the launch collectionQuestion: What is this product’s place in my day?
Marketing: a planning outline connecting picture, words and review.
Story beatWhat to showWhat to sayWhat to check
ContextA morning landscape and a recognisable journey.Introduce the audience moment with little text.The setting supports the story and does not imply unverified product performance.
RevealShow the same bottle design in a complete view, then one purposeful detail.Product name plus the approved launch message.Appearance, brand spelling and any stated details match the chosen source.
ResolutionReturn to the use context and a readable launch close.Give one invitation appropriate to actual availability.The campaign destination and launch status are correct.
A creative change to try“Show the product earlier and make the reveal quieter.” Change the sequence and sound treatment while separately checking the approved product view and message.
When the information changesFor a new feature or campaign, replace the affected claim and footage while comparing the existing visual direction and closing information.

Explore marketing tasks · Read the related production guide · Use a planning template

Sales · Worked storyboard

Let a visible result carry the value.

A shared review planning example. A buyer sees a concrete problem, one useful interaction and a resolved outcome.

Watch the reference film
Audience: A team evaluating a review workflowQuestion: How does this help us reach a decision?
Sales: a planning outline connecting picture, words and review.
Story beatWhat to showWhat to sayWhat to check
ProblemShow an approved demonstration of scattered versions or an unresolved comment.Name the practical problem in the buyer’s language.No invented customer story, savings figure or endorsement.
ActionSelect the relevant scene, read its comment and make the requested change.Explain the action only when the viewer can see it.Use current real footage to demonstrate released software behavior; label a mock interface as illustrative.
ResultCompare the changed headline and resolved request.State the visible result and the appropriate next conversation.The resulting state supports the message and the invitation is actually available.
A creative change to try“Skip the overview and show the change earlier.” Trim setup, keep the visible action and leave enough reading time for the result.
When the information changesWhen a feature is renamed, check interface footage, annotations, narration and captions together; a changed voice line alone can leave the demonstration inconsistent.

Explore sales tasks · Read the related production guide · Use a planning template

Explainers · Worked storyboard

Make the connection visible.

A solar mechanism planning example. A purposeful diagram links sunlight, electricity conversion and a visible use instead of presenting labels without a relationship.

Watch the reference film
Audience: Someone encountering the mechanism for the first timeQuestion: How does sunlight become electricity used at home?
Explainers: a planning outline connecting picture, words and review.
Story beatWhat to showWhat to sayWhat to check
AnchorAn actual panel gives the explanation a recognisable starting point.State one question the film will answer.Choose a scope narrow enough for the diagram to explain.
MechanismMove through the panel’s DC output, the inverter and an AC connection.Introduce each term when its part of the diagram is visible.A subject reviewer verifies the relationship; a simplified illustration is not an installation specification.
OutcomeComplete the path to the home and show a clear result.Summarise the relation in ordinary language.Picture, labels, voice and captions tell the same explanation.
A creative change to try“Let the viewer follow one path at a time.” Reduce competing arrows, sequence the labels and keep the complete diagram visible at the end.
When the information changesA changed mechanism or term may affect several scenes. Revise the diagram, labels and explanation together, then ask the subject reviewer to check the relationship again.

Explore explainers tasks · Read the related production guide · Use a planning template

Education · Worked storyboard

Teach one distinction the learner can see.

An authored battery lesson reference with four visible scenes: electrode volumes, internal ion movement, the external electron circuit and the combined assembly.

Watch the reference film
Audience: A learner meeting the battery circuit conceptQuestion: What moves inside a battery, and what moves through the external circuit?
Education: a planning outline connecting picture, words and review.
Story beatWhat to showWhat to sayWhat to check
Electrode volumes · 00–06sThe camera approaches two luminous conceptual electrode volumes.A battery stores energy in chemical form.Identify the image as an original schematic explanation, not a real cell, battery design or measured discharge simulation.
Internal ions · 06–12sGreen particles travel between the conceptual electrodes.Ions travel through the electrolyte.Keep the internal ion path distinguishable from the external electron path. Particle size, speed and colour are explanatory conventions.
External circuit · 12–18sCopper particles move along the upper external circuit while the internal route remains separate.Electrons take the external circuit.Match the narration to the external route actually visible in the film. The reference does not show a switch or an opening-circuit demonstration.
Combined assembly · 18–24sThe camera settles on the electrode and circuit assembly, keeping both conceptual paths in view.Both paths belong to one connected system.The reference ends with the connected assembly. A proposed follow-up question can ask the learner to identify the two paths after watching; that question and any assessment are additional lesson activities, not scenes in this film.
A creative change to try“Give each path time to register, then hold the combined assembly.” Adjust the pace of the visible ion and electron scenes; keep the distinct colours and routes consistent.
When the information changesWhen the lesson changes, update the visual model and terms together. Review any added learner question separately from the reference film, and keep the source and subject approval with the new version.

Explore education tasks · Read the related production guide · Use a planning template

Training · Worked storyboard

Carry the part’s identity into the handoff.

A manufacturing launch orientation example. Move from real machining context to a fictional finished component, physical identity tag and tray handoff.

Watch the reference film
Audience: Manufacturing training teams and process owners introducing a part handoffQuestion: How does the part’s identity travel with it to the next stage?
Training: a planning outline connecting picture, words and review.
Story beatWhat to showWhat to sayWhat to check
Machining contextEstablish the manufacturing setting with the CNC turning machine, then move into the rotating-part detail.Introduce the part and its defined design requirements.The licensed machining footage provides context; it does not document the manufacture of the illustrated finished part.
Part identityShow the original finished component on a tray beside its small fictional physical identity tag.Explain that identity connects the part with its review context.The component and tag are illustrative. Do not present them as a real production record, inspection result or release approval.
Physical handoffMove the tray, finished component and identity tag together toward the next stage.Carry the part and its context forward.The visible handoff supports an orientation topic, while equipment-specific procedures and approval rules remain with the responsible process owner.
A creative change to try“Give the identity tag more reading time.” Hold the part and tag together before the tray moves, keeping the physical handoff as the focus.
When the information changesWhen the part identity, design reference or handoff context changes, review the affected footage, labels and narration with the process owner before issuing the next orientation.

Explore training tasks · Read the related production guide · Use a planning template

Keep exploring

Explore the complete film library

Watch distinct treatments with source and production context.

Map the next revision

List changed information, affected content and the requested preserved work.

Resolve a production question

Direct answers for briefing, sound, captions and delivery.

Sources and scope

Original planning material by the Martius team, reviewed . Use these resources to prepare source materials, direct an Agent task, review a revision and deliver an approved film. Product operation and delivery settings are documented in the linked Martius guides.