Video Brief and Review Templates

Audience and decision

Name a particular viewer, the situation that makes the product relevant and the single action the film should support.

Product facts and sources

Write the approved name, benefit, specifications and availability. Put a source and reviewer beside each claim; leave uncertain facts out of the final message.

Offer and destination

Record the full offer, eligibility, dates and landing page. Keep these details separate from the mood, story and shot choices.

Creative direction

Describe an observable opening, visual treatment, rhythm and sound. State which references guide the treatment and which real product views must stay faithful.

Assets and permissions

List the photos, recordings, brand material and voice assets you can use. Identify what each proves and how it may be included.

Delivery and approval

Name the intended placement, required deliverables and reviewers. Select the corresponding Martius delivery profile and confirm the destination’s current placement specifications.

Fictional planning example — Luma launch
Audience: people choosing a reusable bottle for a day outdoors.
Decision: explore the launch collection.
Approved facts: Luma is the demonstration brand; the ivory body and dark forest-green cap are the chosen design reference. No capacity, insulation or sustainability claim is supplied.
Creative: move from a wide morning landscape to a close product reveal; use restrained titles and a warm original score.
Assets: three generated product photographs and licensed outdoor footage; this is an authored studio treatment.
Keep reviewable: the product silhouette, cap colour, brand spelling and the closing invitation.

Read the product ad brief guide →

Approved reference

Identify the approved file and project version. Keep them available for a comparison after the revision.

Old and replacement facts

Write the previous and new price, date, feature name or benefit. Attach the source of the replacement and its commercial owner.

Affected occurrences

Inspect on-screen text, spoken lines, captions, product screens and the destination. Record the scene or time of each occurrence.

Content to preserve

List the shots, opening, music, pacing or brand treatment you want to keep. This is a request to check, rather than a guarantee that another edit cannot affect it.

Next version checks

Compare the actual export with the approved reference. Check every replacement and the requested preserved content, including caption and voice timing.

Public replacement

List the placements to update, the owner and the replacement date. Retire a public copy that contains an expired or incorrect offer.

Fictional revision exercise — not a Martius promotion
Approved reference: Campaign v03.
Old → new: 30% → 20%; invitation → Start your 14-day trial.
Affected: closing title, closing voice line, caption cue and campaign destination.
Keep for review: opening product shot, middle demonstration and music treatment.
Approve only after: all four occurrences match the brief and the retained opening has been compared with v03.
Next delivery: v04 with an explicit commercial reviewer and a list of public copies to replace.

Read the offer update guide →

Question the demo answers

State what a buyer or learner should understand after watching. Choose one workflow with an observable outcome.

Environment and start

Record the product version, approved test account, required permissions and starting state. Keep credentials out of the planning document.

Allowed actions and stop

List the sequence, what actions are in scope and where to stop for a human review or an unexpected state.

Record and explain

Pair each action with the screen state and narration that will explain it. Mark any edit, omission or speed change that could affect a viewer’s expectations.

Source and information review

Label footage as a supplied recording, live demonstration or illustration. Inspect names, files, messages and notifications before publication.

Clip used in the film

Record the source clip and where it appears in the finished video. A desktop Agent claim additionally needs a real operation and capture record.

Illustrative task — shared review in a demonstration workspace
Question: how does a comment become a resolved scene change?
Start: test project open, Scene 02 selected, approved demonstration data.
Actions: open the scene comment → edit the selected headline → compare the preview → mark the request resolved.
Visible result: the approved headline appears in the selected scene.
Boundary: stop if the workspace or labels differ; do not change account settings or publish a project.
Footage label: distinguish supplied recordings from the actual Martius desktop operation record; the Flow film on this website remains an authored interface illustration.

Read the software demo script guide →

Facts and message

Compare product names, offers, claims and available features with their sources, across picture, voice, captions and the linked destination.

Story and creative

Watch once without stopping. State the message and next step. Check whether the opening, product evidence, pace and closing support that task.

Sound and captions

Listen to the actual export, verify important terms and timing, and include necessary non-speech sound information. Check that the film can be followed when sound is unavailable.

Picture and placement

Inspect the actual uploaded version. Check cropped details, controls covering text, title reading time, file presentation and the intended destination.

Rights and provenance

Identify permissions for product, customer, stock, music and voice material. Keep illustrative or generated scenes distinguishable from actual product evidence.

Decision and next owner

Record the approved file, reviewer, date, placement and unresolved limits. Assign an owner to revisit the film when business information changes.

Illustrative approval record
File: Launch v04, exported copy and uploaded preview.
Commercial check: approved name and invitation match the source brief.
Creative check: audience can name the product and next step after one viewing.
Delivery check: narration, captions, picture and linked destination inspected.
Decision: approve for the stated launch placement only; retain source assets and v03 for future revisions.
Next owner: the named product or campaign reviewer, rather than an unassigned “team”.

Read the commercial video review guide →