Make publication a deliberate decision
A film is ready to publish when its message is accurate, its story works for the audience, and the delivered file is suitable for the intended placement. Those are related questions, but they need different kinds of evidence.
Use Martius production review to inspect the project against its sources and prepare a specific version for export. Separate business accuracy, creative judgment and technical delivery so each decision has a clear owner. The studio films on this website are authored examples; their appearance is not a substitute for reviewing your own output.
Assign the reviews before the final edit
Choose a person responsible for business facts, someone who can judge the story for the intended audience, and someone who can inspect the delivered file. One person may cover several roles, but the questions should still be explicit.
Give reviewers the approved brief and source material. Without them, comments often become personal preferences and factual questions get missed.
- Product or commercial owner: facts, claims, offer, availability
- Audience or brand reviewer: story, tone, clarity, invitation
- Production reviewer: picture, sound, captions, file, placement
Check each fact against its source
Compare product names, feature wording, prices, dates, and claims with current approved materials. Check visible text, spoken narration, captions, and the destination. Pay attention to what the film implies as well as what it states.
A customer quote or result needs evidence and permission for the intended use. An illustrative scene should not appear to be a real customer, a measured outcome, or a live product demonstration.
Watch the story without stopping
Play the film at normal speed with the same attention the audience is likely to give it. Afterward, state the main message and next step in one sentence. If reviewers cannot agree, the film may need a clearer focus.
Check whether the opening earns attention, whether the product supports the message, and whether the closing fits the task. Review pacing in context instead of approving isolated attractive frames.
Inspect picture, sound, and reading time
Check the actual delivered file, not only an editing preview. Look for cropped product details, unclear labels, abrupt transitions, and text that disappears too soon. Listen for narration that conflicts with the picture or becomes difficult to hear.
Review captions against the narration and important terms. Consider how the film works when sound is unavailable, while recognizing that captions and a sound-off review do not alone establish accessibility compliance.
Verify the intended placement
Confirm the destination’s current requirements before delivery. Inspect the uploaded version on relevant devices: platforms may crop previews, transcode files, or place controls over the picture.
Check the title, accompanying copy, link, poster, and any separate caption file. The film and the surrounding publication should communicate the same approved message.
Keep the decision and the source version
Record who approved the film, when, and for which campaign or audience. Save the approved brief, source assets, and delivered version. Note any unresolved issue that limits where the film can be used.
Give the film an owner for future changes. When the underlying product or offer changes, review the impact before reusing it. A good publication record makes the next revision easier to evaluate.
Use the next step in Martius
Keep the brief, sources and approved project revision connected as you move from this task into review and delivery. Choose the next workflow that answers your current question.
Questions about this workflow
Can one reviewer approve everything?
One person can cover multiple roles if they have the relevant knowledge. Keep the questions separate so business accuracy, audience clarity, and file quality all receive attention.
Should I review only the exported file?
Review the export and the uploaded version. A platform can change the presentation through cropping, compression, previews, or its interface.
Does a polished film establish that a product claim is true?
No. A claim needs appropriate source evidence. Visual polish and production quality do not verify product behavior or a business result.