Use separate instructions for facts and creative choices
Martius gives product information and creative direction separate roles in the project. Facts cover approved names, prices, specifications, features and wording. Creative direction covers the opening, setting, story, shots, rhythm and sound.
Enter the approved information with its source, then describe the treatment you want. You can ask for a more energetic opening while retaining the product details, or change an offer while keeping the approved story as the comparison reference.
Attach a source to an important fact
Use current approved material for any commercial claim. Record who owns the statement, which product version it concerns and whether it expires. A price needs its conditions; a technical specification needs the correct variant and units.
Sources are useful within their limits. A photograph shows appearance. A recording shows an interaction. Neither establishes an unsupported performance claim. Review what the finished edit implies as well as its literal wording.
- Fact: the approved statement used by the film
- Source: material supporting that statement
- Owner: reviewer who can resolve an accuracy question
- Scope: variant, version, dates and conditions
Give creative changes an observable target
Useful instructions name what to change: “show the product sooner,” “hold the closing card longer” or “make the demonstration clearer.” Set the scene or sequence you mean, and identify material to compare with the approved reference.
Inspect the next result in context. Faster pacing can reduce reading time; a new crop can hide a product detail. The Agent’s completed action is a starting point for your review, not a reason to skip it.
Review the impact of a business change
Supply the previous information and the approved replacement. Martius identifies linked titles, narration, captions, source views and scenes for inspection. Review that scope, apply the update and compare the next project revision.
Example: change a campaign price and deadline while retaining the approved opening. Check the closing text, voice, captions and destination wording. If the new line is longer, inspect the resulting timing rather than expecting every neighboring frame to remain identical.
Keep brand context useful and current
Reuse approved logos, wording, product references, presenter choices and creative decisions when making the next video. Inspect the context before applying it to another campaign. Expired offers and retired interface versions should not silently become the next brief.
A new task still needs its own purpose. A product ad, a sales demo and an explainer can share source material while using different structures and calls to action.
Approve the actual revision and delivery
Review the changed facts, narration, captions and scenes, then watch the whole video. Compare requested retained content with the approved reference. Record the decision for the specific project revision, audience and destination.
Export the approved revision and companion materials together. A later edit returns affected content to review. Publishing the next delivery requires a destination approval rather than inheriting permission from an earlier video.
Questions about this workflow
Can I revise the creative without changing the offer?
Yes. Give the creative request and identify the approved facts to keep. Review both the changed sequence and the displayed or spoken offer in the next result.
Can I preserve the scenes I approved?
Yes. Select the approved revision and specify the content to retain as the reference. Compare it after the update, especially when wording, layout or timing affects neighboring material.
Does Martius automatically monitor my product for changes?
This workflow starts from the business change and source you provide. Linked revision and reusable context do not imply continuous monitoring of arbitrary applications or websites.
Does a fact source guarantee every generated shot is correct?
No. A source supports a statement or a product reference. Inspect generated scenes and the completed edit for appearance, meaning and unsupported implications.